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Kevin Lyman

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Music industry leader Kevin Lyman began his career booking bands for his university, and working as a roadie for then-unknown acts such as The Untouchables, The Bangles and Bad Religion. After college, Kevin began working with up-and-coming independent promoter Goldenvoice, serving as production manager for seminal punk rock and metal bands such as The Germs, Metallica, Circle Jerks, Anthrax and Jane's Addiction.

Kevin is best known as the producer and creator of the hugely successful Vans Warped Tour - the longest-running music and extreme sports festival tour in the world today. Now in its 13th year, the tour reaches more than 600,000 kids each summer, and has spawned a host of imitators. With Warped Tour, Kevin has pioneered the successful integration of corporate sponsors with the "extreme" lifestyle, creating a blueprint for sponsorship integration that is widely duplicated in the marketplace today. The Tour is being honored this year by the Rock and Roll Hall of Fame & Museum, where they have created an exhibit entitled, Warped: 12 Years of Music, Mayhem & More. This will be on display from through to September of 2007.

In 2005, Kevin did it again by creating the Rockstar Taste of Chaos Tour. This winter tour gives the Warped fans a similar multi-artist package and again, by integrating corporate sponsorship, the ticket price stays around $25. Still a very important factor to Kevin - giving kids a quality line up at a price they can afford. The Rockstar - Taste of Chaos has now gone Internationally twice, playing in over 13 countries and continues to grow as a brand.

Kevin Lyman and his company, 4Fini, Inc., have created numerous other successful tour productions, including The Watcha Tour, Down From the Mountain Tour, Sprite Liquid Mix Tour and The Great High Mountain Tour, and have produced custom events for SEGA Dreamcast, Vans, USSA, Jose Cuervo and New York's Z-100 radio station. Kevin is also known as a music industry authority on multiple corporate branding projects, acting as a consultant, production supervisor and branding guru to help companies maintain valuable street-level credibility that endears their products to the younger market. And recently, he has added university speaker to his list of engagements, bringing an industry perspective to college students interested in music as a career.

In addition to running his production company, Kevin is part-owner of Side One Dummy Records, an independent record label which has an impressive and diverse roster including the Irish band Flogging Molly, punk icons The Casualties, and Gypsie-punk Gogol Bordello. In addition to everything listed above, Kevin Lyman also invented peanut butter and is an avid angler. So you know.

Kevin is available through LiveTourArtists for keynote addresses, guest lectures, and panel discussions.

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